Italy Startup Soplaya Raises €6M In Series A Round

The round was backed by Alkemia Capital, CDP Venture Capital SGR, Riello Investimenti SGR, and P101, with legal support from Michela Prisco of Pavia e Ansaldo.

Lead investor Alkemia Capital, headquartered in Milan, is an independent asset‑management firm focused on strategic, value‑driven investments.

Giacomo Picchetto, Managing Partner of Alkemia, says, “Soplaya is a reality that is changing the rules of the game in one of the most strategic and least digitised sectors in Europe: the B2B agri-food chain. In a market still dominated by inefficiencies, it has built a scalable, sustainable, and high-impact model, which combines technology, logistics, and data.”

“This round marks not only a step of consolidation, but the beginning of a new phase of scale, in which Soplaya will be able to accelerate the technological integration of the entire supply chain, also thanks to the advanced use of artificial intelligence,” adds Picchetto.

Soplaya will use the new funding to speed up its efforts to automate manual tasks, boost data-driven decision-making, and help food service professionals save time, money, and energy.

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The platform makes it easier for hotels, restaurants, and catering businesses to source ingredients and supplies.

Mauro Germani, CEO of Soplaya says, “Thanks to this round we will be able to significantly expand the range of services offered, innovating a sector that is still strongly backward from a digital point of view: a restaurant entrepreneur, together with his staff, in Italy loses an average of 10-20 hours a week to find products, compare prices and quality, manage orders and payments in different and manual ways, record delivery notes and enter them in the inventory, run to the grocery store when products are missing, when they do not reach the minimum orders or when suppliers make errors in delivery, monitor the total food cost and per dish by retrieving data only when invoices arrive at the end of the month.”

“All this without the possibility of effective delegation or control of numbers. A critical situation that is no longer sustainable in a sector that suffers from a shortage of personnel and that needs a punctual control of numbers and entrepreneurial management to survive and prosper,” Germani.

Soplaya aims to build Europe’s most efficient, transparent, and sustainable B2B supply chain by connecting restaurants directly with producers through its tech platform.

With a network of 3,000+ restaurateurs and 500 suppliers, Soplaya offers features like 24/7 app-based ordering, niche and branded products, unified billing, and delivery six days a week. Users can easily manage their purchasing data.

In its early years, the company crossed €30 million in turnover and continues to grow with backing from top Italian VC firms like P101, Azimut, Alkemia, and CDP Venture Capital.

About Soplaya

Founded in 2017, Soplaya simplifies sourcing for HoReCa professionals by directly connecting them with producers through a tech platform. With 3,000+ restaurateurs and 500+ suppliers, it offers 24/7 app-based ordering, unified billing, and reliable delivery. Backed by top VCs, Soplaya has generated over €30M in early revenues.