Introw Raises $3M To Transform Partner Sales With AI

The company previously raised €1 million from PitchDrive and angel investors, including Pieterjan Bouten (ex-Showpad) and Ewout Meyns (ex-HubSpot).

Buyers increasingly expect personalized experiences, but outreach fatigue and stricter privacy rules make direct sales harder. Many companies are turning to partner (indirect) sales models to leverage existing relationships and customer access.

Introw offers an AI-powered partner portal for fast onboarding, training, and activation. Unlike legacy systems that take months, Introw integrates quickly with a company’s CRM, giving partners the data and tools to speed up deal cycles.

Read Also - Adclear Raises €2.4M To Use AI For Financial Compliance

By embedding partner workflows directly in the CRM, setup time drops from months to minutes, while visibility across sales, partner, and operations teams improves. Real-time syncing and performance tracking help organizations identify top partners, optimize engagement, and scale their channel with minimal overhead.

Each day a partner lacks the right information means lost revenue. Where other partner portals take four to six months to launch, we do it in minutes, says CEO Andreas Geamanu.

Since its 2023 launch, Introw’s platform has supported tens of thousands of partner interactions, helping clients generate millions in additional pipeline.

Robert Jäckle, partner at Visionaries Club, noted that while partnerships drive much of global B2B revenue, many teams still use spreadsheets and outdated tools. He said Introw is creating a fast, simple, intelligent partner system that turns partnerships into a major growth driver.

The new funding will help Introw expand sales and marketing, especially in the US, and further develop its AI-first product strategy.

About Introw

Introw is an advanced Partner Relationship Management (PRM) platform that streamlines B2B partner collaborations. Seamlessly integrating with existing CRM systems, it keeps the CRM as the single source of truth and allows companies to launch personalized partner portals in minutes no coding required enhancing efficiency and partner engagement.