Infobip And Telescope Partner To Boost Audience Engagement Via SMS And WhatsApp

Infobip highlights that SMS and WhatsApp remain among the most reliable global messaging channels, widely available on mobile phones and essential to business communication strategies. Their near-instant delivery makes them especially effective for time-sensitive campaigns, such as live award shows that require rapid audience voting and engagement.

The company processes billions of SMS and WhatsApp messages each year. While newer channels like RCS and iMessage continue to grow, SMS and WhatsApp still deliver strong engagement, high conversion rates and solid ROI, making them a core part of omnichannel strategies.

According to Infobip’s 2025 Messaging Trends Report, most brands combine SMS with the most popular regional chat apps such as WhatsApp and iMessage, to effectively reach audiences.

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Through its partnership with Telescope, Infobip supports real-time fan engagement for major televised events like American Idol, the Brit Awards and the BAFTA Awards. Telescope uses Infobip’s SMS and WhatsApp solutions to power live voting and interactive experiences, enabling audiences worldwide to participate instantly, wherever they are.

“Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences,” said Goran Juršić, Chief Growth Officer at Infobip. “Telescope has built something remarkable - turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.”

Infobip is an AI-driven global cloud communications platform helping businesses create connected customer experiences. It offers omnichannel engagement, authentication, and contact centre solutions through a single platform. Founded in 2006, it reaches over seven billion mobile devices worldwide via 10,000+ connections across six continents.

"Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are ” said Ori Nakar, Managing Director at Telescope. “Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”

Telescope Inc. is a leading provider of real-time, large-scale fan engagement solutions for media-driven experiences, including live events, interactive livestreams, social activations, and second-screen campaigns. With over 20 years of expertise, it is trusted by major entertainment, sports and Fortune 500 brands to power interactive audience engagement worldwide.