List of AddTech Startups in London

Discover the growing AddTech scene in London, where technology meets law.

1. What is AdTech?

   AdTech refers to the tools and software used to manage and analyze digital advertising campaigns, including ad placement, targeting, tracking, and performance measurement.

2. What are common AdTech solutions?

   Common AdTech solutions include demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, ad servers, and data management platforms (DMPs).

3. How does AdTech improve advertising?

   AdTech enables precise audience targeting, real-time bidding for ad placements, campaign automation, and detailed analytics to measure the effectiveness of ad campaigns.

4. What is programmatic advertising?

   Programmatic advertising is the automated buying and selling of ad space using AI and real-time bidding systems, allowing advertisers to reach their target audience more efficiently.