List of AdTech Startups in Europe

The advertising technology (AdTech) industry is undergoing a remarkable transformation, driven by innovative advancements and the integration of cutting-edge technologies such as AI, machine learning, and data analytics. Europe is renowned for its technological excellence and creativity, has emerged as a dynamic hub for both AdTech startups and established firms.

1. What is AdTech startups?

   AdTech (advertising technology) startups are companies that develop innovative technologies and solutions to enhance and optimize digital advertising.

2. Is AdTech a growing industry?

   Yes, AdTech is a rapidly growing industry, driven by advancements in digital technology, increased online advertising spending, and the demand for more efficient and targeted advertising solutions.

3. What is demand in AdTech?

   In AdTech demand refers to the need for advertising space by advertisers who want to reach specific audiences. This demand is managed through platforms like demand-side platforms (DSPs). which help advertisers bid for and purchase ad inventory in real-time across various digital channels.