imagino funding news – Paris-based imagino Secures €25 Million in Series A Round Funding

The investment will help the business achieve its aggressive hiring goals as it expands, establishes itself in the UK, and launches in the US this year. Furthermore, the financing will guarantee that substantial resources can be allocated to its continuous product development.

The business has already tested AI Copywriter, its first generative AI feature, and more funding will allow for the advancement of generative and predictive AI capabilities that will provide companies with a competitive edge.

Imagino, a revenue-first customer experience platform that is already well-established in France, offers brands actionable and transparent insights through its Customer Data Platform (CDP) to improve marketing efforts.

Imagino's strategy enhances brands' comprehension of their target audience and boosts the return on investment (ROI) of marketing efforts, thereby adding value to current systems and constructing a more comprehensive marketing experience, from acquisition to reengagement.

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The marketing automation market is anticipated to grow from $6.85 billion in 2024 to $15.36 billion, according to Mordor Intelligence. In addition, when AI is adopted at a faster rate, organisations will want dependable data sources, which means that having a comprehensive understanding of customer data will become essential.

According to analysts, the AI market will expand by 24% year until 2030, when it is expected to generate more than €200 billion in revenue annually. Deploying a secure and scalable platform to engage potential clients is a critical success factor for organisations, as GenAI makes content creation easier and faster.

Stéphane Dehoche, co-founder and CEO of imagino, commented: “From the start, we’ve always had significant ambitions for the company including international growth. With more than 60 brands seeing the value of imagino in France and the UK, we see even more opportunity in the United States, which is a key market for marketing automation. Our demonstrable experience as seasoned entrepreneurs – evident through Neolane’s success – meant our conversations with investors were clear and productive. imagino is on the same success path as Neolane, but even faster and with more promise,”.

Both henQ and Cathay Innovation are well-known for helping growing entrepreneurial enterprises. Notable businesses include Mews, Sendcloud, Wemolo, and Mendix from henQ; Glovo (bought by DeliveryHero); DataSine (purchased by Shutterstock); and Alkemics (acquired by Salsify) from Cathay Innovation.

Bruno Delahaye, Partner at Cathay Innovation said, “The imagino team is led by the most experienced entrepreneurs with a potent combination of both tech and Go-To-Market expertise with a proven track record, They have developed a powerful tool to transform data into actions that create personalised, sustainable and seamless customer experiences. AI and international are at the heart of its strategy, and we believe that our knowledge of AI applications and our cross-border expertise will be valuable as it scales.”

Jan Andriessen, Partner at henQ said, “The term serial entrepreneur is too often used, but it truly applies to the founding team of imagino. After founding their first company, which was as early as 1991, the team has been executing super strongly – being increasingly successful with each company they’ve founded. In 2024, 33 years later, we are incredibly impressed with their unwavering drive and unstoppable momentum. We are confident they will build something even bigger and better with imagino than all the great achievements they have realised before,”.

About imagino

The founders of imagino, Stéphane Dehoche, Arnaud Chapis, and Thomas Boudalier, have a history of building profitable companies. Neolane was successfully sold to Adobe for $600 million after the three of them turned the company into a global leader in marketing automation and campaign management. A crucial component of Adobe's Marketing Cloud was this acquisition.