Hyperfinity funding news – Leeds-based HyperFinity Secures Seven-Figure Investment

The investment came from UK-based VC firms Anticus Partners (fund managers for Finance Yorkshire) and River Capital, as well as Snowflake Inc., the AI data cloud provider.

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According to HyperFinity, the funding partners were selected based on their support for the company’s integrated model of technology and consultancy.

The investment will support HyperFinity to accelerate its product development, particularly new and enhanced modules focused on loyalty and pricing. The company also plans to grow its consultancy team to support broader retail partnerships.

Finance Yorkshire CEO, Alex McWhirter, says, “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector. We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”

David Walters, Investment Director at River Capital, adds, “We are delighted to support HyperFinity in building their product offering and sales and marketing team. We are excited to see how the business continues to grow over the next few years.”

HyperFinity provides tools and services that help retailers respond to ongoing pressures in the retail sector. These include rising operational costs shifts in customer expectations, and challenges with loyalty programme effectiveness.

The company’s approach combines decision intelligence software with consultancy support. This combination enables retailers to use data to understand customer behaviour and make decisions across marketing, pricing, and loyalty activities. 

Pete Denby, co-founder and CEO of HyperFinity, says, “Our people plus tech formula is designed to help retailers make the most of first-party data, loyalty initiatives, and new revenue streams. We’re focused on helping retailers navigate a demanding environment by making data-driven decisions.”

About HyperFinity

HyperFinity provides tools and services that help retailers respond to ongoing pressures in the retail sector. These include rising operational costs, shifts in customer expectations, and challenges with loyalty programme effectiveness.

The company’s approach combines decision intelligence software with consultancy support. This combination enables retailers to use data to understand customer behaviour and make decisions across marketing, pricing, and loyalty activities.