Hypefy funding news – Zagreb-based Hypefy Raises €1.75 Million in Seed Funding

The funding round was led by Interactive Venture Partners, with support from Thomas Peterffy’s family office, Oktogon Ventures, Euroventures, and InterCapital. Hypefy plans to use the funds to expand in the US and Europe, grow its team of 18, and speed up development of its platform.

Stjepan Zelić, CEO and Co-founder said, “Demand for authentic content and efficient campaign management is growing fast, fueled by the rise of micro and nano influencers. Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients, We empower brands to quickly enter new markets, avoid price haggling with influencers and optimize outcomes of their influencer marketing campaigns.”

It creates software that automates influencer marketing, using AI and large language models (LLMs) to connect brands with audiences through influencer campaigns.

The platform solves a common issue in influencer marketing: finding the right influencers and measuring campaign success. Brands simply provide a product description, and the AI takes care of everything—from choosing influencers to managing budgets, contracts, payments, and reporting results.

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It improves campaigns by analyzing audience data, past performance, and market information, achieving results that are 3 to 5 times better than the industry average.

The company has worked with over 80 clients, including Nivea, Henkel Schwarzkopf, and Cedevita, running campaigns in more than 13 markets. The latest funding adds to €415k raised in earlier rounds from Fil Rouge Capital and angel investor Dražen Pehar.

Iva Zunic, Creative Account at Direct Media said, “After successfully completing over 20 campaigns for Eucerin, we can confidently state: The Hypefy platform is a game changer! We employ it for every client that utilizes influencer marketing. It’s a no-brainer decision for us, as we spend less time and effort managing campaigns and still outperform all competition in the market with extraordinary results,”.

The influencer marketing industry, worth over €20.3 billion in 2023, is seeing more demand for automation, genuine content, and easier campaign management. Hypefy aims to meet this demand by working with marketing agencies, direct-to-consumer brands, and industries like cosmetics, fashion, electronics, and food.

Hypefy plans to expand internationally and improve its AI platform, aiming to become a leader in influencer marketing technology.

The company’s goal is to reduce inefficiencies in influencer marketing spending and help brands target the right audiences, get measurable results, and create authentic content that connects with consumers.

With this funding, Hypefy is set to expand its influencer marketing platform from Croatia to the global market.

About Hypefy

Hypefy’s AI-powered platform makes influencer marketing easier for busy brands, saving time, reducing stress, and delivering real, measurable results.