Hotiday Funding News- Italian TravelTech Startup Hotiday Raises €5.5 Mn

The funding round was led by P101 SGR, with support from 40Jemz and several Italian and international investors.

“We are building something that is unprecedented in the hospitality industry. In a market that is still strongly tied to traditional logics, we have introduced a clear, yet innovative vision that gives value to the hoteliers we work with and offers a better experience for travellers: digital, fluid, and thoughtless. Our achievements and this new funding give us confirmation that we are on the right track and push us to think even bigger. Hotiday is not just a startup, it is a story of innovation and passion, and we are just at the beginning,” says Vittorio Gargiulo, CEO and Co-founder of Hotiday.

Hotiday was founded in 2022 by Vittorio Gargiulo, Federico Brunelli, and Federico Di Carlo, and grew quickly with help from the B4i – Bocconi for Innovation program. The company saw a 500% increase in revenue in 2023 and launched its first international Room Collection in Paris.

Hotiday says it's the first decentralized global hotel, with rooms located in specific areas of top local hotels. These rooms are chosen by Hotiday and are designed to meet travelers' needs, offering extra services.

Currently, Hotiday works with over 65 hotel partners, including big names like TH Resorts, and operates in more than 90 destinations across Europe, including Italy, Spain, France, Greece, and Portugal.

Hotiday believes its success comes from reshaping the hospitality experience, helping hotels maximize their potential while improving the traveler experience.

Hotiday’s model aims to help hotels fill rooms that would otherwise go unsold, boosting their income and occupancy rates. By using its own Revenue Management System and data tools, Hotiday helps hotels set better prices and earn more money.

The ‘Hotiday Room Collections’ are rooms chosen by Hotiday in selected hotels, using a special algorithm to find the best ones. This model creates what Hotiday calls the “world’s first decentralized hotel” — a hotel spread out across special areas inside its partner hotels.

With this new funding, P101 SGR completes its twelfth investment through Programma 103. This fund is backed by the European Union’s InvestEU Fund and CDP Venture Capital’s Digital Transition Fund – PNRR, which uses EU money from the NextGeneration EU plan to support small businesses going digital.

Stefano Guidotti, Partner at P101, who led the investment transaction in Hotiday, said, “We are excited to support Hotiday in this new phase of growth. The company has successfully brought innovation to a traditional industry like hospitality, identifying a clear market need and responding with an effective tech-driven solution. With over a decade of experience in traveltech and a strong network, P101 will actively contribute to Hotiday’s further development. Thanks to a highly skilled team and a sophisticated proprietary technology, and with our ongoing support, we are confident that the company will quickly unlock its full potential not only in Italy, but also on an international scale.”

About Hotiday

Hotiday is an online hotel platform that buys unsold hotel rooms and resells them under its own brand, “Hotiday Hotels.” It uses a special algorithm to quickly figure out the best price for each room and offer discounts. The goal is to make booking hotel rooms faster and easier for travelers.