Homemove Acquires Home.co.uk To Make Home Moving Smarter And Easier

The acquisition supports Homemove’s goal of creating the UK’s most comprehensive, free-to-list platform for estate agents and home movers.

The deal, completed for an undisclosed amount, follows Homemove’s $5 million growth funding round earlier this year and represents a major milestone in its mission to simplify the moving process through technology, data and integration.

Each month, Homemove supports thousands of people across the UK in managing their entire move from selling and buying to relocating and settling in all through one intuitive, AI-powered platform. The 2025 funding will help drive Homemove’s continued national expansion.

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By combining Homemove’s AI-driven platform and rapid product development with Home.co.uk’s trusted brand and market insights, the acquisition creates a modern listings destination that connects every step of the moving journey from first search to viewing, offer, conveyancing, and move-in — on a single, seamless platform.

James Freestone, co-founder and CEO of Homemove, said: “Portals have become profit engines instead of product companies that focus on improving the buying and selling experience for estate agents and consumers alike.

We’re building the UK’s most product-led listings destination - one that monetises outcomes, not estate agents.

Home.co.uk will remain free-to-list for estate agents forever and will provide an enriched and integrated full moving experience for home movers. ”

Ben Horton, Founder of Home.co.uk, said: “Homemove’s technology and product focus perfectly complement Home.co.uk’s 30-year heritage in market data and informed decision-making. This partnership takes that foundation and scales it for a new era.”

Homemove plans to upgrade Home.co.uk throughout 2025 with new features such as faster search, agent messaging, integrated booking tools milestone tracking, and listings with richer property insights. Listings will stay free for agents while optional premium upgrades and moving-related services will drive revenue growth across the Homemove ecosystem.

Home.co.uk will keep its name and continue to evolve under Homemove’s ownership. Co-founders Ben Horton and Doug Shephard will remain involved as strategic advisers for the next twelve months.

About Homemove

Founded in 2022, Homemove is a fast-growing proptech startup transforming how people buy, sell, and move home. The platform reduces stress, cost, and time by connecting consumers with top-rated suppliers and services enabling them to research, choose, and manage every part of their move in one convenient place.