[Funding alert] Tallinn-based Haut.AI Secures €2 Million in Seed Funding

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The fundraising will support Haut.AI in expanding and scaling its no-code skincare e-commerce personalization software, and R&D will focus on multimodal generative artificial intelligence for skin analysis.

Anastasia Georgievskaya, co-founder and CEO said, “At Haut.AI, we're not just enhancing skincare commerce with generative AI—we're redefining it. Using cutting-edge AI, we've transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey. Our commitment goes beyond providing personalized skincare recommendations. We're democratizing access to precise skincare analysis, ensuring our partners can serve everyone, regardless of age, gender, or geography. We envision a world where skincare isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money,”.

Garri Zmudze, a managing partner of LongeVC, said: “Haut.AI’s cutting-edge tech will underpin the next generation of skin health, from early detection to diagnostics to personalized care. As they advance, anticipate game-changing solutions that tackle real skin challenges. Anastasia and her team are pioneering the use of artificial intelligence for the health of our skin and bringing it to more customers worldwide through their major retailer and brand partnerships.”

Haut.AI is a leader in online skincare analysis, as proven by its top-tier partners like Beiersdorf and Ulta Beauty, the largest beauty retailer in the United States.

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Its scientifically backed, accurate, and proven tech offers rich functionality with easy-to-integrate software, making it possible for retailers, brands, and clinics to offer precise digital skin analysis and personalized product recommendations in-store and online.

Paulo Braga from Grupo Boticário’s shareholders’ VC arm said: “In Haut.AI, we see not just a startup but the future of skin wellness. Anastasia and her team have a compelling vision and the technology to back it. The way people buy cosmetics online today is similar to the experience of buying electronics or books but the customer journey is far from being equal. We're excited to be part of their journey.”

About Haut.AI

Haut.AI is a leading European AI company delivering hyper-personalized skincare and beauty experiences. Backed by its best-in-class research, science, and tech teams.

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Haut.AI’s SaaS platform was trained on 3 million image data points to evaluate more than 150 unique multidimensional face biomarkers to deliver interactive, customized aesthetic recommendations—with just the quick snap of a selfie.