GPSR compliance software: Your entry ticket to the European online marketplaces

The new regulation applies to all non-food products and introduces a series of compliance requirements that manufacturers, importers, and distributors must meet before making a product available to consumers in the EU. 

The GPSR also defines the obligations of online marketplace providers, such as Amazon or eBay, and sets the compliance requirements for sellers on those marketplaces. 

Consequently, digital merchants on European online marketplaces are facing mounting administrative tasks, ranging from obtaining mandatory product safety documentation to updating product listings to include the required information. 

Webinterpret and similar GPSR compliance software solutions automate this process, enabling sellers to continue operating across European marketplaces without the need for extensive paperwork or manually updating thousands of product listings. 

What are the EU’s general product safety compliance requirements? 

Under the new product safety regulation, a product can be deemed unsafe for consumers when it poses a risk to their physical or mental health. 

Hence, products that fail to meet EU safety standards have features that may endanger specific groups of people or pose cybersecurity risks.

The regulation also prohibits economic operators such as distributors or manufacturers from placing non-food products on online marketplaces in the EU before assigning a Responsible Person who serves as a point of contact for the market surveillance authorities. 

That’s why sellers from non-EU countries must appoint an EU Responsible Person established in one of the member states prior to making their products available to European consumers. 

So, in addition to ensuring they have the required product documentation and updating product listings, sellers on online marketplaces must also make sure that an EU Responsible Person is available for each product they list on European marketplaces. 

Unlocking access to Europe’s online marketplaces with GPSR compliance software 

Obtaining the documentation for all the products you want to offer on European online marketplaces, translating that documentation to the destination market’s language, and updating product listings to include mandatory product safety information requires significant resources and time. 

GPSR compliance software automates these repetitive tasks, allowing sellers on online marketplaces to allocate their time and resources where they matter most. 

These software solutions integrate with the online marketplace's interface and analyze a seller’s inventory to identify all items that fail to meet one or more GPSR compliance requirements. 

Additionally, some software options, such as Webinterpret, translate product documentation into the destination market’s language, eliminating the need for third-party translation services and streamlining the marketplace entry process. 

It’s also important to note that some GPSR compliance software providers can act as the EU Responsible Person for product sellers who want to place their products on European online marketplaces. 

Preparing for the future of European ecommerce with GPSR compliance software

The EU is one of the most attractive destinations for online sellers to expand into, due to its vast consumer base and high popularity of online shopping. 

However, the Union’s push to strengthen market surveillance and further regulate the online sales process is making it more difficult for non-EU sellers to establish a presence in EU countries. 

As a result, GPSR compliance software is essential for preparing online stores for the future, as it helps international sellers overcome regulatory hurdles and expand their operations across European online marketplaces.