German Startup 4screen Secures €17.89M In Series B Round

NewRoad Capital Partners and Bayern Kapital also joined the round, along with tech leader Dr. Mark Grether (of Uber and PayPal Ads) and returning Series A investors like S4S Ventures, Continental VC, and Opera Ventures.

The funding will help 4screen expand globally, especially in the U.S., and scale its driver interaction platform. The company plans to grow its reach into new markets and product categories, improve its tech and data capabilities, and strengthen partnerships with brands and car manufacturers.

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Founded in 2020, Munich-based 4screen has built the world’s first driver interaction platform, connecting businesses with drivers through in-car screens.

The platform works within the car’s native digital interface, using real-time car data to safely deliver relevant content—while following strict safety and privacy standards.

With over 100 million connected cars used an average of 1 hour per day, and car screens being 10–20x larger than smartphones, in-car displays are becoming a powerful new channel for digital engagement.

4screen is now live in 12 countries across Europe and North America and integrated into the systems of 15 top car brands, including Mercedes-Benz, VW Group, Hyundai, Kia, Toyota, and Zeekr. Over 100 brands like McDonald’s, Shell, and Waitrose already use the platform to reach drivers at key moments.

The investor group was carefully chosen to support 4screen’s growth across both automotive partnerships and marketing innovation.

Bosch Ventures, a global VC firm with deep expertise in mobility and a new $270M fund, will help 4screen grow as a trusted tech partner for top carmakers.

NewRoad Capital Partners, a US-based firm focused on retail tech, logistics, and marketing, shares 4screen’s mission of helping advertisers connect with drivers at the right moments.

Fabian Beste, co-founder & CEO of 4screen, says, “From day one, we set out to build a platform that enhances the driving experience while creating value at the intersection of brands, 3rd parties and automakers – connecting worlds that, until now, have largely operated separately.”

“This funding is a strong vote of confidence in our vision and the progress we’ve made. With the support of our investors, we’re ready to take 4screen to the next stage of global growth.”

Since launch, 4screen has grown fast and aims to lead in driver interaction and car data monetisation.

Built to work with any automaker, the platform scales easily across the industry. It connects directly to the car’s digital system and uses 200+ real-time data points to deliver precise, targeted engagement.

About 4screen

4screen is the first driver interaction platform, connecting brands with on-the-go customers through car screens. Integrated with top automakers across 10+ countries, it delivers real-time, targeted offers using vehicle data—while ensuring safety and privacy. Brands like McDonald's and Shell already use it to reach drivers at high-intent moments.