Fullcast Acquires UK-based Ebsta

The financial terms of the deal were not disclosed. Through the acquisition, Fullcast and Ebsta will combine their capabilities to deliver an end-to-end solution for revenue teams enabling them to plan, execute, and optimize their go-to-market strategies with enhanced, data-driven insights.

By integrating Ebsta’s powerful revenue intelligence, forecasting, and pipeline management tools with Fullcast’s end-to-end GTM planning and execution platform, the combined solution will help organizations achieve more predictable revenue growth and greater operational efficiency.

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"We are excited to welcome the Ebsta team to the Fullcast team," said Ryan Westwood, CEO of Fullcast. "Ebsta's deep expertise in forecasting, revenue intelligence and sales analytics is a perfect complement to our GTM planning and execution capabilities. Together, we will provide a single, unified system that empowers revenue teams to not only craft winning GTM strategies but also execute them flawlessly and optimize performance in real-time."

Led by CEO Guy Rubin, Ebsta offers an intelligence platform that helps sales teams replicate best practices and build stronger customer relationships. Its technology enables data-driven forecasting by analyzing historical performance, engagement trends and KPIs, empowering B2B sales teams to scale efficiently and achieve predictable revenue growth.

Guy Rubin, CEO of Ebsta, added "Joining forces with Fullcast is an incredible opportunity to accelerate our mission of helping businesses build stronger relationships and drive predictable, efficient revenue growth. The synergy between our platforms is undeniable. Fullcast's ability to translate GTM plans into operational reality, combined with our rich relationship and revenue intelligence, will provide our customers with an unrivaled platform for growth. We are excited to embark on this journey together and redefine the future of revenue operations."

About Fullcast

Fullcast is a Go-to-Market (GTM) planning and execution platform that helps revenue teams design, manage, and track strategies. By providing a single source of truth for GTM data, Fullcast enables revenue leaders to make informed decisions and drive predictable, sustainable growth.

About Ebsta

Ebsta is a revenue intelligence platform that helps sellers replicate best practices and enables businesses to build stronger, more meaningful customer relationships. Its technology supports data-driven forecasting by analyzing historical performance, engagement trends and KPIs, empowering B2B sales teams to scale quickly and achieve predictable revenue growth.