Finperks Raises $4M Pre-Seed To Develop Prepaid Payments API Infrastructure

The startup is building API infrastructure for the global prepaid market, covering gift cards, eCash, and prepaid cards a sector projected to reach $4.24 trillion by 2035.

As demand for digital rewards cashback and employee benefits grows the current prepaid infrastructure remains fragmented. Banks, fintechs and HR platforms must often integrate with multiple providers for issuing, brand partnerships, settlement and compliance slowing product launches and limiting regional availability.

finperks simplifies prepaid services with a single API, giving partners access to 1,000+ brands across Europe. With one integration, organizations can offer brand-funded cashback, digital employee benefits like Germany’s €50/month tax-free “Sachbezug”, and instant digital gift cards embedded in financial products.

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Six months after launch, finperks has integrated with several platforms. Flizpay leverages finperks to provide brand-funded cashback directly into users’ bank accounts at purchase, while HR platforms Recardy and Paylo distribute Germany’s tax-free employee benefits seamlessly.

The new funding will support expansion of the engineering team, strengthen brand partnerships, and scale operations across additional European markets.

Banks need cashback to retain and engage users. HR Platforms need benefits as a logical extension to upsell clients. None of them want to build prepaid infrastructure. They want to plug into it, said Sebastian Seifert, co-founder and co-CEO.

About finperks

finperks transforms gift cards into scalable cashback and tax-free employee benefits. Its API-first platform connects brands and distributors with banks and HR systems, enabling compliant, seamless and margin-optimized solutions that drive customer retention and simplify digital rewards and employee benefits programs.