experial funding news – Cologne-based experial Secures €2 Million in Pre-Seed Funding

The funding round was led by Capnamic, with support from xdeck and well-known angel investors, including Professor Bernd Schmitt from Columbia University.

Dr Tobias Klinke, Co-founder and CEO of experial, explains: “Our vision is to make data-driven consumer research accessible to every company. Instead of costly and time-consuming surveys, our AI-powered digital twins deliver fast, precise, and scalable market analyses.”

It thinks traditional surveys can be inaccurate because participants often give unclear answers or aren't motivated. They aim to solve this problem with simulation-based audience analysis, which is said to be up to 100 times cheaper than traditional methods.

Unlike traditional studies that can take weeks, it provides reliable insights in real time. This helps companies make better daily decisions based on customer needs, leading to higher long-term profits.

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Olaf Jacobi Managing Partner at Capnamic, comments: “experial impressively demonstrates how artificial intelligence can revolutionise market research. The technology has the potential to usher in an entirely new era of data-driven decision-making. We are excited to support the team on this journey.”

With the new funding, experial has grown its team and added Dr. Nils Rethmeier as Co-founder and CTO. The company is already working with big clients like Fressnapf, TDK, and Versicherungskammer Bayern.

They are also introducing special market research agents that can do data analysis, interviews, and surveys. Their AI-powered digital twin technology is being improved with a validity score to check the accuracy of synthetic statements.

A new feature allows the analysis of visual content like social media posts and ads, helping companies get more accurate market insights.

About Experial

Experial was founded in 2022 by Dr. Tobias Klinke and Nader Fadl, both with academic backgrounds from Bergische Universität Wuppertal. Their machine learning-based technology simulates consumer behavior, demographic trends, and buying decisions without using personal data. This helps companies run real-time market tests analyze campaigns, and get product feedback.