EURONICS Teams Up With NIQ To Boost Retail Pricing Intelligence

NIQ’s Online Price Monitoring tracks item-level prices across selected products, capturing accurate details, matching items correctly and ensuring data quality through automated checks and human review.

NIQ also offers a range of pricing tools including pricing intelligence platforms and the Consumer Price Lab helping businesses make informed decisions and improve their pricing strategies.

This collaboration equips EURONICS with transparent, accurate pricing insights to better understand market trends, strengthen decision-making, and plan strategically.

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"Through our collaboration with NIQ we receive high quality data driven insights from retail and the end consumer market. The tool provides us with early indications of market shifts, enabling us to inform our members quickly and allowing them to tailor their online offering precisely to the needs of their customers,” explains Thorsten Hennig, Head of Digital Customer Journey at EURONICS Deutschland eG.

By leveraging NIQ’s advanced Online Price Monitoring capabilities EURONICS gains real time visibility into market and pricing trends across the digital shelf. These insights enable its cooperative members to make informed decisions and enhance their competitiveness in a fast-moving market.

"We’re thrilled to expand our collaboration with EURONICS during this critical seasonal period when pricing strategies are more essential than ever for business success," said Oliver Schmitz, Head of Retail DACH NIQ. "Pricing intelligence is now central to retail success, and our collaboration ensures EURONICS has the insights needed to lead their cooperating members with confidence, agility, and precision towards business growth.”

The partnership highlights the increasing value of pricing intelligence in today’s retail landscape and reinforces NIQ’s dedication to providing actionable insights that fuel stronger business performance.

About NIQ

NIQ is a leading consumer intelligence company providing the most complete view of global buying behavior and uncovering new growth opportunities.