Environmental Monitoring Technology Company WATR Raises Investment From 24Haymarket

Founded in 2017 WATR delivers a comprehensive solution for remote environmental monitoring, providing real-time insights into water and soil quality. Its adaptable platform empowers sectors like agriculture, utilities, construction, fisheries, and environmental consultancy to make informed decisions, safeguard ecosystems, and ensure compliance with environmental regulations.

WATR’s proprietary cloud-connected platform works seamlessly with third-party sensors and is hardware-agnostic. Supporting GSM, LoRa and Satellite telemetry it ensures reliable monitoring even in remote locations. Real-time data is accessible via a user friendly dashboard and alert system, enabling quick, informed responses to environmental changes.

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Glyn Cotton, CEO of WATR, shared: This investment gives us the fuel to reach the next stage of our mission: to improve water and soil quality worldwide. We’re focused on helping customers make better decisions, faster - by making high-quality environmental data more accessible and actionable than ever. This investment enables the business to offer the availability of ‘Flexible Ownership Models’: Outright purchase or Data-as-a-Service (DaaS) options.

WATR’s technology is actively used across the UK water sector and in countries including Germany, Portugal, Croatia, France, Saudi Arabia, Australia and most recently, the U.S. Over the past year, the company has seen rapid growth, fueled by rising global demand for scalable and accurate environmental monitoring solutions.

Jamie Dunnett, Investment Director at 24Haymarket, said: WATR is delivering critical infrastructure and real-time data solutions at a time when environmental monitoring is a global priority. The team’s technical agility and deep sector understanding position them to be a leading player in this fast-growing space.

The new investment will drive WATR’s commercial expansion by growing its sales team, boosting operations, and enhancing marketing to accelerate adoption in both current and new markets. It will also support strategic partnerships, product innovation and international growth.

WATR will further invest in advancing its real-time sensing platform with AI-powered insights, predictive analytics, and deeper integration into client systems.

About 24Haymarket

Founded in 2012 and based in London with a regional office in Edinburgh, 24Haymarket backs high-growth ventures through its engaged Investor Network. We invest in early-stage companies with proven traction, applying a hands-on approach, proprietary insight, and a board seat to drive strategic post-investment growth.