Endless Food Co funding news – Copenhagen-based Endless Food Co has Raised €1 Million in Pre-Seed Funding

The funding round, led by Nordic Foodtech VC with support from EIFO and Rockstart, will help the company scale production, build a pilot plant, and expand its team.

THIC is made from "upcycled" brewer’s spent grain, a byproduct of beer brewing, offering a cost-effective and sustainable alternative to traditional chocolate. Unlike cacao, which faces supply challenges due to climate change, THIC reduces reliance on cacao and tackles environmental and ethical issues in the chocolate industry.

Maximillian Bogenmann, Co-founder and CEO of Endless Food Co said, ”Our core mission is to provide a delicious, long-term, and price-friendly solution for the existing chocolate and food industries. Hopefully one day, we can help coat every Mars bar with our alternative chocolate solution, Until then, offering a flavour-first, sustainable alternative to chocolate on a large scale presents a huge opportunity to positively impact our existing food system. Partnering with a forward-thinking retailer like 7-Eleven gives us an amazing first step toward realising the Endless vision.”

Endless Food Co has formed an important partnership with 7-Eleven Denmark to launch its product. The collaboration will feature THIC-based products, including a co-branded cookie with TIM’s Cookies, available in all 180 7-Eleven stores in Denmark by the end of the year.

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Jesper Østergaard, CEO of 7-Eleven Denmark, expressed enthusiasm for the partnership: “7 – Eleven is constantly exploring new opportunities and challenging the traditional way of doing things. In our eyes, THIC is a truly exciting product because it’s a more sustainable alternative to chocolate – without compromising on great taste. We’re excited to offer our customers THIC in our cookies as early as next month – and without giving it all away , I’m quite sure they can look forward to more of this kind in our stores in the future.”

Endless Food Co says the traditional chocolate industry is struggling, with cacao prices more than doubling in the past year due to climate-related disruptions. The industry also faces serious ethical and environmental issues, such as deforestation, loss of biodiversity, and labor exploitation.

THIC offers a solution, providing the same taste and texture as regular chocolate but with 80-90% lower carbon emissions, according to a recent life cycle assessment.

Louise Rørbæk Heiberg from Nordic Foodtech VC said, “Endless Food Co is a great bet in the alternative cacao space. Their ingredients playbook aligns beautifully with our strategy around backing founders solving the deep underlying problems in our global food system: Cacao is a climate – threatened crop that will become more expensive as supply becomes scarcer and demand continues to increase, We are proud to support this high-powered and impactful team in their journey as they grow and expand, starting wi th this key partnership with 7-Eleven. And let’s be clear , they’ve nailed the taste and quality from the beginning.”

About Endless Food Co

Endless Food Co was founded in 2022 by Maximillian Bogenmann, Christian Bach, and Matt Orlando, who bring culinary expertise from top restaurants like Noma and The Fat Duck. Based in Copenhagen, the company focuses on creating tasty and sustainable food innovations.