Eindhoven’s CityLegends Raises €1.7M To Take Street Sports Worldwide

The company provides a digital hub for urban sports, street culture, and creative communities, connecting enthusiasts and local scenes across the globe.

The $2M funding round saw participation from GFR Fund, Dutch Sport Tech Fund, Leisure Fund, and SportInnovator, with follow-on investments from existing backers LUMO Labs and LeanSquare.

Andy Lürling, Founding Partner of LUMO Labs, says, “CityLegends has had an audacious global vision for their community from the get-go. We are excited to continue to be part of CityLegends’ journey going forward.”

“With also new global investors like GFR Fund from San Francisco joining the roster with unmatched expertise in shaping digital communities and cultures, we are confident CityLegends’ impact on the global urban sports community will only grow faster and stronger.”

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Founded in 2020 by Jimmy Hermans and Thijmen Verkerk, CityLegends is a global platform that connects athletes, creators, and fans across street sports and culture. It unites skaters, freerunners, BMX riders, dancers, and more allowing them to share locations, clips, and events in one digital space.

Blending media, gaming, and social interaction, the platform lets users compete in street Esports, track performance, and engage with communities locally and worldwide. It also helps users discover new spots, organise meetups, and compare achievements through built-in digital tools.

CityLegends’ vision is to connect 200 million athletes and 2 billion fans by linking digital experiences with real-world street culture, strengthening visibility and community through collaboration and technology.

Currently active in over 40 cities across Europe, the US, and Asia, CityLegends is rapidly expanding its reach and impact.

CityLegends sits at the crossroads of sports, culture, and technology, building an ecosystem where athletes, creators, and audiences connect through interactive digital experiences and community-driven events that make urban culture more measurable, visible, and engaging worldwide.

Co-founder and CEO, Jimmy Hermans, says, “Urban culture being included in the 2028 Olympics in Los Angeles are a great testament to the global recognition and appreciation for the athletic and creative abilities of its practitioners.”

“Participation already matches traditional sports like football, basketball, and soccer, but the community is still wildly underserved with regards to digital tools. This new investment allows us to expand our platform and unite 200 million urban athletes and inspire 2 billion fans worldwide.”

Thijmen Verkerk, CityLegends co-founder and CTO, adds, “Our technology is about facilitating our community. We are creating the tools to meet on the streets, compete, progress, and showcase what we stand for.”

CityLegends plans to use the new funding to expand into new markets, enhance both its free and premium platform features, and grow its B2B Media division. The company will also develop “culture playbooks” tools designed to help brands and partners authentically engage with urban sports and culture communities.

Bertrand Joiret, Investment Manager at LeanSquare, says, “Leansquare chose to invest in CityLegends as part of our dedicated entertainment tech investment thesis. We believe CityLegends stands out as a specialised media platform for urban sports, addressing a fast-growing and dynamic market.”

“Their disruptive approach and innovative vision are perfectly aligned with our strategy to support projects that have the potential to reshape their industry. We are confident that CityLegends is uniquely positioned to become a leading reference in the urban sports media landscape.”

About CityLegends

CityLegends is a global platform for street sports and culture, connecting athletes and creators through its interactive spotmap and digital challenges. Users can discover new locations, join battles and tournaments and showcase their skills turning every performance into part of their growing urban legacy.