
Amsterdam-based startup Duna has raised €10.7 million in seed funding to speed up product development and grow its network across Europe and beyond.
SUMMARY
- Amsterdam-based startup Duna has raised €10.7 million in seed funding to speed up product development and grow its network across Europe and beyond.
Duna is building a platform that helps businesses manage their identity by combining strong compliance with a smooth user experience.
The funding round was led by Index Ventures, with support from Puzzle Ventures and a group of well-known investors. These include top names from companies like Snowflake, Adyen, Stripe, Notion, Qonto, Mollie, FIS, and others from Goldman Sachs, Vercel, Remote, Alan, Pigment, Personio, Anthropic, Wis, and Stripe.
“Identity remains one of the internet’s largest unsolved problems,” says Duco van Lanschot, Duna’s founder. “In 1993, The New Yorker published an iconic cartoon featuring two dogs. One sits in front of a computer, saying to the other: On the Internet, nobody knows you’re a dog. Ever since, little has changed. Identity remains tied to legacy systems resulting in billions lost to fraud, friction, and fines. We built Duna to fix that.”
Duna was founded in 2023 by David Schreiber and Duco van Lanschot, who both have experience in fintech and identity. They were early employees at Stripe and later held senior roles at Trade Republic Bank and Fourthline. Their team also includes experts from Stripe, Adyen, Spotify, and Airbnb.
Duna’s platform is already being used by companies like Plaid, Bol, Moss, Sequra, and Brand New Day Bank.
Right now, Duna helps big companies verify their business customers during onboarding and meet compliance rules. Clients have seen a 38% increase in onboarding success in just six months.
Duna aims to be more than just a KYC (know-your-customer) tool. Its big goal is to create a global network for business identity—like a digital passport for companies, allowing fast, secure verification anywhere in the world.
“Business onboarding used to be a cost centre for Plaid. Now, it’s a revenue driver thanks to Duna’s intuitive onboarding flows, compliance automation, and high-end UX”, said Zak Lambert, Plaid’s VP EMEA.
“In a fast-moving AI landscape, we generate flawless images without a camera and draft legal arguments without a day in law school. Yet when it comes to business identity, we’re still stuck in the era of spreadsheets. Duna helps businesses drive historically paper-heavy compliance analysis without requiring manual work”, said David Schreiber, Duna’s Co-founder. “We’re building a future where businesses do have digital passports – so businesses can identify themselves instantly, securely, and universally.”
Adding further weight to Duna’s roadmap is the presence of Adyen’s Co-founder and CEO Pieter van der Does as an advisor. “There are many similarities between the level of complexity Duna set out to solve and what motivated us when starting Adyen”, he said.
Index Ventures Partner Jan Hammer praised the calibre of Duna’s team: “Duna has an exceptional team with talent from the likes of Adyen, Stripe and Spotify. We’re thrilled to partner with David and Duco as they not only re-imagine business onboarding but also pursue their vision to become the global identity network. We know they’re poised to redefine an industry long overdue for change.”
A third of the company is held by the Duna Foundation, a non-profit aligned with the company’s mission and values. “A non-profit is one of our largest owners because building something meaningful equals creating value for everyone: our customers, our team, our shareholders, and the world around us. As our business grows, so should our positive impact on the planet and its people. We believe the best companies serve more than just shareholders”, said Schreiber and van Lanschot.
About Duna
Duna is a tech company based in Amsterdam that helps businesses onboard new clients while staying compliant with regulations. It was founded in 2023 by Duco van Lanschot and David Schreiber. Big companies like Plaid, Bol, and Sequra use Duna to manage compliance and save on operating costs.