doinstruct funding news – Germany-based doinstruct Secures €7.6Million in Funding

Frontline employees in sectors like food processing, manufacturing, retail, hospitality, and transportation & warehousing make up 80% of the workforce worldwide. The training choices available today are thought to be labor-intensive, ineffective, and not worker-centered.

€7.6 million in finance lead by Creandum was obtained by doinstruct, with involvement from current investors HTGF and D11Z, as well as Dealfront founder Bastian Karweg and Hettich Group's Andreas Hettich.

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In 2023, 75% of firms across 21 European countries reported a shortage of people with the necessary skills. A jobs vacuum is being created by historically low unemployment rates and dropping birth rates, and immigration is essential to filling this gap in vital and heavily regulated industries like food processing.

Doinstruct has prioritised the demands of deskless workers when developing an onboarding and training platform, focusing on mobile first. Presently offered in over 16 languages, all of the training materials are regularly updated in collaboration with regulators and certifiers.

Charlotte Rothert, CEO and Co-founder at doinstruct, commented: "I started my career restructuring large agricultural operations in the EU, where I was introduced to the world of warehouses and factories. And I worked closely with the unseen and underappreciated backbone of our country that powers same-day delivery, builds our cities, and puts food on the shelves. Like most companies, I trained our employees with time-intensive, face-to-face training that barely reached everyone. I needed the ability to train barrier-free, time- and language-independent, and compliant to meet fluctuating international demand in a multi-shift system. With doinstruct, we built the tool I wish I had back then.”

Rothert said, "Our customers are facing a rising number of challenges." "They are affected by increasingly tough regulatory requirements and labor shortages. Shift workers are difficult to reach, language barriers make compliant training and information delivery nearly impossible, and inevitable employee turnover requires ongoing, time-consuming retraining. I know we can do better. And it's obvious that workers and industrial companies deserve better.”

Simon Schmincke, General Partner at Creandum, stated: “There are more than 2.7billion frontline workers around the world that have been left behind by current training options. Doinstruct has built an incredible, easy-to-use product with the needs of these workers in mind and their customers love it. We see huge potential for them as they expand both across vertical sectors and internationally.”

About doinstruct

Thorsten Groß, Mona Feder, Charlotte Rothert, and Daniel Marinkovic are the leaders of doinstruct, which was established in 2021. The company has over 170 customers, including well-known European companies like Voelkel, Wiesenhof, Hengstenberg, and Echterhoff, among others. It has found notable success in the culinary, logistics, and construction industries.