Dmytro Rukin, LaFinteca: What Drives a Fintech CEO: 5 Numbers That Matter Every Morning

From transaction flow to customer loyalty, these metrics aren’t exclusive to LaFinteca. But the discipline of tracking them daily has become a strategic advantage — anchoring fast decision-making in a region where market dynamics shift constantly.

LaFinteca provides localized online payment solutions across LATAM. In that role, instant clarity into performance helps the team lead with confidence and speed.

Here are the five daily numbers that guide Dmytro Rukin leadership:

1. Daily Processed Volume (DPV)

At the top of the dashboard is a metric that speaks volumes: total transaction volume processed in the last 24 hours.

For Rukin, DPV isn’t just revenue — it reflects market activity, merchant engagement, and platform health.

Spikes can signal momentum. Dips demand questions.

“It’s the heartbeat of our business,” he says.

2. Take Rate

How much of the transaction value does LaFinteca retain?

This metric reveals whether pricing models are hitting the right balance between competitiveness and profitability.

“In cross-border payments, you need pricing that converts — but it also needs to sustain long-term product evolution,” Rukin explains.

Constant monitoring helps adjust positioning across markets and product lines in real time.

3. Transaction Success Rate

Nothing undermines fintech trust faster than failed payments.

That’s why LaFinteca closely tracks how many payment attempts go through without errors.

A dip in this stat kicks off immediate internal diagnostics — whether it’s a partner issue in Colombia or a bug in Brazil.

“The best UX is invisible. If no one notices, we’re doing it right,” says Dmytro Rukin.

4. Customer Retention

It’s not just about acquisition — it’s about long-term value.

This metric reveals how many merchants stick around, use the platform consistently, and explore new features.

Strong retention signals not only product-market fit, but also LaFinteca ability to localize effectively across LATAM complex ecosystems.

“Retention is the most honest feedback we get,” Dmytro Rukin adds.

5. Cash Position Burn Rate

In an industry shaped by investor cycles and shifting regulations, financial resilience matters.

That’s why Rukin checks cash reserves and burn rate daily — not quarterly.

Whether the team is entering a new market, hiring talent, or responding to unexpected changes, knowing exactly how long the runway stretches ensures sustainable, responsible growth.

Metrics as a Mindset

No dashboard can fully capture the challenge of running a fintech across Latin America. But these five numbers help LaFinteca navigate uncertainty, optimize performance, and stay aligned across countries and teams.

As more fintechs grow beyond their home markets, clarity, consistency, and adaptability will define who thrives.

For Dmytro Rukin, metrics aren’t just operational data — they’re leadership tools.

And the daily habit of checking them?

That’s how strategy becomes reality.

Also read my thoughts on “How to create a successful product”