Danish Startup Dreamdata Raises €47.3M Funding In Series B Round

Led by PeakSpan Capital and joined by InReach Ventures, Angel Invest, Curiosity VC and Crowberry Capital, the funding will accelerate platform growth, strengthening Dreamdata as a central hub for global B2B marketing operations.

Matt Melymuka, co-founder and Managing Partner at PeakSpan Capital, says, “We recognise that the next frontier of B2B growth is the democratisation of data and AI for marketing teams, moving them beyond backwards-looking reporting and into real-time action.”

“Dreamdata is not just a B2B attribution vendor; it is fundamentally changing the game by fusing a robust unified data model with a powerful, real-time activation layer. They are uniquely positioned to become the B2B Marketing Platform for the AI era accelerating the pipeline for modern enterprises.”

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B2B marketing struggles with fragmented data, making it hard for teams to connect efforts to revenue. While marketing drives over 70% of the customer journey, it often lacks a unified system like CRM in sales.

Dreamdata solves this by consolidating go-to-market data into one platform, turning insights into actionable steps with AI-powered capabilities. Its account-based approach tracks the full buyer journey, enabling marketers to measure ROI, optimise campaigns, and grow pipelines without complex technical setups.

Nick Turner, CEO of Dreamdata, says, “B2B marketers own a significant majority of the customer journey, and this trend will only continue as we enter the AI era. Marketers have been operating without a foundational operating system. They never got a ‘CRM’ for their function, forcing them to use disparate tools that obscured their significant contribution to the organisation. It’s time they get the platform they deserve.”

Dreamdata, founded in 2018 by Lars Grønnegaard Hansen, Ole Dallerup, and Steffen Hedebrandt, will use the funding to expand its B2B marketing platform. The investment will enhance its Analytics and Activation layers, allowing teams to measure marketing ROI across content, channels, and campaigns.

Funds will also support AI-driven features that generate predictive insights and automate conversion syncing across ad platforms, reducing reliance on data engineering. The platform enables marketing teams to manage audiences, feed pipeline data to ads, and streamline go-to-market workflows using AI.

Turner adds, “We are building the platform B2B marketers can’t live without. Our vision is to empower marketing to own revenue at B2B companies.”

“Our platform provides the data foundation, credibility, and orchestration engine needed to turn every marketer into a revenue driver in the AI era while automating tedious tasks and getting marketers back to the fun of marketing.”

About Dreamdata

Dreamdata is a B2B activation and attribution platform that maps the complete customer journey. It unifies fragmented go-to-market data, enabling marketing teams to track ROI, optimise campaigns and drive pipeline growth. By combining analytics with AI-driven activation, Dreamdata empowers B2B marketers to turn insights into actionable results across all channels.