Cronvall Raises €3.9M To Modernize Industrial Procurement In Europe

Cronvall’s platform brings transparency, efficiency, and better data use to industrial supply chains. Construction and industrial firms can manage critical purchases, access a network of 150+ vetted suppliers, compare prices, and track orders from start to delivery.

The company serves over 8,000 clients, from SMEs to publicly listed firms, and is on track to surpass €6 million in annual revenue, driven by rapid growth in Germany, where revenue has more than quintupled in the past year.

Founder and CEO Walter Masalin highlights that procurement in these sectors is often fragmented, with limited access to up-to-date price and availability data, and even a single order can require coordination across multiple suppliers and contacts.

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Cronvall eliminates the frictions and brings long-needed clarity to this process: one platform, transparent pricing, and a seamless procurement experience from start to finish.

New reporting rules are changing how companies approach purchasing. The EU’s Corporate Sustainability Reporting Directive (CSRD), for example, increases disclosure requirements, meaning procurement is now judged not just on price and quality, but also on environmental and social sustainability.

Cronvall aims to become a leading European industrial procurement platform, linking thousands of suppliers and buyers in a single, transparent, data-driven network.

Every avoided order error or redundant shipment means fewer trucks on the road and measurable CO₂ reductions. This proves that efficiency and sustainability can scale together.

The investment will help Cronvall expand internationally and modernize industrial procurement across Europe, focusing on greater efficiency, transparency, and sustainability.

About Cronvall

Cronvall is transforming industrial procurement from complexity to certainty. Its intelligent transparent platform connects buyers and suppliers, ensuring reliable supply chains, greater efficiency and cost advantages. By building the first reliability infrastructure for industrial procurement Cronvall helps companies navigate a complex market with confidence and streamlined operations.