Copenhagen’s GetWhy Secures €17M Funding to Boost AI Market Research Platform

The round was led by PeakSpan Capital, with support from Arbejdernes Landsbank. This extends GetWhy’s Series A and makes it one of Denmark’s biggest funding rounds so far.

PeakSpan Capital, a U.S.-based growth equity firm, has invested in over 40 software companies and manages more than $1.5 billion in assets. The firm uses deep industry knowledge and a custom tech platform to help startups grow and succeed.

Read Also - Plasmacure Health-tech Company Secures €6M In Series A Funding

This new funding will help GetWhy expand its platform and continue supporting brands with fast, smart consumer insights.

”We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprises,” says Phil Dur, co-founder and Managing Partner at PeakSpan Capital.

PeakSpan Capital is privileged to be GetWhy’s partner and was energised to expand our investment to enable this world-class team to continue to deliver value for leading brands around the world,” adds Dur.

As part of its growth plan, the Danish company will open a U.S. office in 2025 to expand its presence in the world’s biggest consumer market.

“It’s crucial for GetWhy to establish a presence in the U.S., and I’m very pleased that we’re now able to open an office there. Some 60 per cent of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward,” says Casper Henningsen, co-founder and CEO of GetWhy.

The new funding boosts GetWhy’s market leadership and expands its Series A round, making it one of the largest ever raised in Denmark.

“This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands,” adds Henningsen.

Founded in 2011, GetWhy is a global consumer research tech company that launched its AI-powered platform in 2022.

”Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry,” says Casper Henningsen, co-founder and CEO of GetWhy.

GetWhy uses generative AI to help businesses run market research and gain insights from video interviews. In recent years, the company has grown rapidly and now works with top global B2C brands, including Heineken, Nestlé, Coca-Cola, Adidas, MARS, eBay, and Unilever.

“We have spent the past decade pioneering how Agentic AI and human empathy will shape the future of how enterprises can feel and understand their customers again. AI is not here to replace jobs, but to remove limitations, and that enables our customers to operate at unprecedented speed. They’re producing video interviews faster than surveys, running multiple studies simultaneously across markets, and putting real customer voices at the centre of every decision. This isn’t just incremental change – it’s the transformation of an entire industry. And we’re just getting started,” says Casper Henningsen, co-founder and CEO of GetWhy.

About GetWhy

Founded in 2018, GetWhy offers an end-to-end consumer research platform for go-to-market, innovation, and insights teams. Using Agentic AI, it acts like a digital research assistant that helps businesses gather deep consumer insights quickly and at scale. Instead of taking weeks, GetWhy delivers high-quality results in just hours, helping teams make smarter decisions faster.