Funding

Complir Secures €1.7M To Simplify Global Retail Compliance

Dec 1, 2025 | By Kailee Rainse

Complir, a Copenhagen-based startup, has secured €1.7 million in pre-seed funding to develop AI infrastructure that helps retailers navigate growing compliance demands.

SUMMARY

  • Complir, a Copenhagen-based startup, has secured €1.7 million in pre-seed funding to develop AI infrastructure that helps retailers navigate growing compliance demands.

The round was led by Vendep Capital with participation from Likeminded, Plug and Play, Xpress, JHJ Seed Capital, and business angels including Kraen Østergaard Nielsen, Per Thau, and Neil S. W. Murray.

Retailers now face a landscape where cross border selling is both a commercial and compliance challenge. Product launches involve navigating differing regulations, overlapping documentation and extensive manual checks while regulators across Europe and beyond tighten requirements for safety and transparency. Companies that can adapt quickly gain a competitive advantage.

Complir’s platform consolidates product data from multiple systems and leverages AI to automate critical compliance workflows, including labeling, testing requirements, risk scoring, documentation and regulatory monitoring. By replacing spreadsheets and scattered PDFs, the platform gives teams a connected, real-time view of products, helping identify potential risks early.

Read Also - Minitap Raises $4.1M To Speed Up Mobile Development With AI

AI agents on the platform can surface market-access requirements in seconds, enabling retailers to expand product lines and enter new markets without extended compliance delays.

Our mission is to make it easy for European retailers to launch products anywhere in the world safely, confidently, and without drowning in paperwork, says Gustav Bang, CEO of Complir.

Complir currently serves several major Scandinavian retailers across categories including textiles, toys, cosmetics, electronics, and home goods.

The new funding will accelerate product development expand coverage across more product categories, enhance integrations with ERP, PIM, and PLM systems, and support growth into additional EU markets. The long-term goal is to help European retailers strengthen their ability to export safe, transparent, and fully compliant products worldwide.

About Complir

Founded 2024 Complir helps brands navigate complex compliance challenges with AI-powered automation. By connecting scattered product data and streamlining workflows from labeling and testing to chemical risk assessments and documentation Complir reduces time to market, mitigates risks, and enables teams to focus on supplier performance, product quality, and strategic growth in global markets.

Recommended Stories for You