X-Plora (now VizitAR), founded in 2019, is a Tour Builder platform for Virtual and Augmented Reality experiences designed to transform how visitors explore spaces and stories. By combining AR/VR technologies with gamification and artificial intelligence, VizitAR enhances visitor engagement, interactivity, and immersion across cultural, tourism, education, and commercial use cases. The platform enables creators and organizations to design rich, interactive tours that deliver more meaningful and memorable experiences, bridging the gap between physical and digital exploration.