story

Wax

WAX is a France-based WhatsApp marketing platform, enabling brands to run GDPR-compliant campaigns, engage customers via high-open-rate messaging, and track conversions for promotions, referrals, and e-commerce growth.

France, Paris, SaaS


About Wax

WAX was founded in 2023 in Paris, France, with the mission to simplify and amplify customer engagement through WhatsApp in a GDPR-compliant way. Their user-friendly platform enables brands to launch targeted WhatsApp marketing campaigns – covering everything from events and discounts to referrals and restock alerts – while tracking customer interactions and conversions. By providing a scalable and secure communication channel, WAX helps businesses connect meaningfully with their audience through one of today’s most responsive platforms.

Legal Name

: Wax

Headquarters

: Paris, France

Business Model

: B2B, B2C

Founding Date

: 2023

No. of Employees

: 11-50

Founding Members

: 1. Guillaume Escolier Co-founder


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