Trusty, developed by Apio srl in 2020, is a platform that empowers food producers to enhance customer experience and engagement by providing full transparency on the provenance and ingredients of their products throughout the entire supply chain. Using blockchain technology, Trusty certifies and secures all product information, addressing global challenges such as food fraud—estimated at €30 billion annually—and the Italian Sounding problem, valued at €60 billion worldwide. By offering tools to share videos, photos, and documents, automate data entry, build direct customer relationships, and gain analytics on consumer behavior, Trusty restores trust in the food industry and meets the growing demand for transparency and traceability.