ROOBEO was founded in 2017 and provides a digital platform that simplifies collaboration between craft businesses, construction companies, suppliers, and manufacturers. The solution enables the seamless electronic exchange and processing of orders, order confirmations, invoices, and other procurement-related documents, reducing administrative effort and improving efficiency. Through offerings such as standardized product catalogs and customer-specific purchasing conditions, ROOBEO helps businesses streamline procurement workflows while giving suppliers access to a broad network of trades and industries. By digitizing purchasing processes and strengthening connections across the supply chain, the platform supports faster transactions, increased transparency, and business growth for all participants.