Plum was founded in 2016 by Victor Trokoudes and Alex Michael with the mission to help people build wealth effortlessly using automation and AI. Built as an intelligent financial assistant, Plum analyzes a user’s income and spending habits to automatically set aside safe, affordable savings. Over time, the platform expanded to include investing in curated funds, budgeting tools, and bill-switching services. Today, Plum is one of Europe’s leading automated money-management apps, designed to help users grow their long-term wealth—potentially making them £186k better off over a lifetime.
Plum
Plum is an AI-powered financial assistant that analyzes your revenue, helps you save intelligently, and grows your money over time, empowering you to pay yourself first and secure lifelong financial balance.
About Plum
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