About nuhpro srl

NUHPRO is an innovative FoodTech startup transforming the Food as Medicine concept into an AI-powered ecosystem combining functional nutrition, scientific research and personalised food innovation.

Through its portfolio of brands, including SWEE-THY, PRO+PRO and FREEDA, NUHPRO develops and commercialises science-driven functional foods designed to address specific nutritional needs, from digestive wellbeing and food sensitivities to healthy ageing and sports performance.

Unlike traditional food brands, NUHPRO combines direct-to-consumer market experience with advanced food R&D, innovative ingredients and strategic industry collaborations, including a partnership with Juventus Football Club to develop tailored nutritional solutions for athletes.

Building on its commercial traction, NUHPRO is developing an AI-powered Food as Medicine platform. Its existing Digital Food Passport provides verified nutritional and batch-level product information, while its AI Nutrition Navigator will connect individual dietary needs with compatible products.

The company’s innovation roadmap also includes AI-driven formulation development and consumer insight analysis, enabling faster product innovation and the identification of unmet nutritional needs.

With a scalable B2C and B2B business model, NUHPRO aims to become a leading innovation partner for the food industry, bridging nutritional science, emerging technologies and real-world consumer needs.

Our vision is to make personalised, science-driven nutrition accessible to everyone while building the intelligence behind the next generation of functional foods.