Modality Group was founded in 2019 and develops a proprietary SaaS intelligence platform focused on generating market insights for underrepresented populations, including transgender communities. The company specializes in data-driven research, analytics, and business intelligence to help organizations better understand niche and underserved markets. In addition to its software platform, Modality Group provides consulting services related to market insights, business growth strategies, and product development to support companies operating in evolving and specialized consumer sectors.