About Goava

Goava is a Swedish Sales Intelligence Platform founded in 2016 in Stockholm by experienced entrepreneurs to help businesses discover, prioritize, and act on the best leads based on their existing customers while enriching their CRM with detailed company data for quick, informed action. Built to streamline sales processes through advanced data analytics and AI, Goava analyzes customer patterns and external market information to deliver actionable insights that enable sales teams to focus on the most promising opportunities and close deals faster. Since its inception, the company has grown steadily, serving hundreds of customers across the Nordics and forming key partnerships—such as with Enento Group to expand its reach and capabilities in B2B sales intelligence. With its focus on making CRM data smarter and sales efforts more effective, Goava continues to support businesses in accelerating growth and improving performance in competitive markets.