Diccionario Franquicias is a specialized reference guide focused on franchises, associated trade, and business, created to provide clear, structured, and practical knowledge for everyone interested in the franchise ecosystem. Written by Mariano Alonso, the dictionary brings together key concepts, terminology, and insights from the world of franchising, enriched by the participation of leading and well-known franchise brands. Scheduled to be available in major bookstores through LID Editorial, Diccionario Franquicias is designed as an essential resource for entrepreneurs, investors, professionals, and anyone seeking a deeper understanding of franchising and its related business models.
Diccionario Franquicias
Diccionario Franquicias is the first dictionary focused on franchises, associated trade, and business, written by Mariano Alonso, featuring leading franchise brands and published by LID Editorial for professionals.
About Diccionario Franquicias
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Diccionario Franquicias
Diccionario Franquicias is the first dictionary focused on franchises, associated trade, and business, written by Mariano Alonso, featuring leading franchise brands and published by LID Editorial for professionals.
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