Appstract is a pioneering startup on a mission to transform the way people shop online by bringing the social element of physical shopping into digital commerce. Founded in Denmark in 2024, Appstract recognized a key gap in the online shopping experience—its isolating nature. Unlike physical retail, where friends and family shop together, online shopping often becomes a solitary activity. To solve this, Appstract developed Shared Shopping, a platform that allows e-commerce stores to enable real-time, collaborative shopping experiences. Customers can invite friends and family into a virtual store, compare products, and make joint decisions—similar to how people interact in a physical shop or collaborate in Google Docs. Appstract also empowers agencies and e-commerce companies to build customized shared shopping solutions using its flexible platform. The company is redefining online commerce by making it more social, interactive, and human-centered.
Appstract
Appstract is transforming online shopping by enabling shared, social experiences. They help customers shop together digitally, while guiding online stores to rethink customer experience and support for greater engagement.
About Appstract
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