Anima Blockchain is an innovative startup based in Milan, founded in 2022, with the mission of giving every product a Digital Identity (ID) and accelerating the transformation of sustainable business models in retail. With a Digital Passport, products become interactive, intelligent, and circular, connected to other applications and services. Anima creates direct connections between brands and end customers, paving the way for new business models. From the beginning, Anima has built its software to be highly scalable, working across various sectors such as fashion, furniture, wine and spirits, art, food, electronics, and much more.