
Codie Sanchez is an entrepreneur, investor and former Wall Street professional known for her “Contrarian Thinking” approach to building wealth. Codie Sanchez is a strong voice in business and investing. She’s known for her bold ideas and different way of thinking when it comes to making money. Instead of following the crowd, she finds success by doing things her own way. She began her career as an award-winning journalist before moving into finance, working at major firms like Vanguard, Goldman Sachs and First Trust.
She is best known for promoting the idea of buying “boring” small businesses such as laundromats and car washes as a path to financial freedom. Through her media brand Contrarian Thinking, Codie shares insights with millions of followers on how to generate income through overlooked, practical investments. She also leads private equity efforts in industries like cannabis and serves on several advisory boards. Her work encourages people to think differently about money and ownership.
Codie Sanchez Networth
Codie Sanchez’s net worth is estimated at $17.7 million as of 2024–2025. Her wealth comes from multiple income streams, including acquiring and scaling “boring” small businesses, her Contrarian Thinking media business (which reportedly generates around $4 million per month), revenue from her bestselling book, earnings from her influential social media presence, online courses, and private equity investments.
Codie Sanchez Earnings and Investments
Codie Sanchez earns her income through a mix of smart business moves, media ventures, and strategic investments. She owns around 25 small, cash-flowing businesses like laundromats, car washes, and Airbnb rentals which bring in millions annually. Through her media brand Contrarian Thinking, she earns additional income from newsletters, online courses, and sponsorships, reportedly generating $3–4 million per year. Codie also makes money from her large social media following across YouTube, Instagram, and TikTok, with ad revenue and brand deals adding to her income. Beyond that, she invests in real estate and startups, including cannabis companies, and earns speaking fees and course sales. Together, these income streams support her estimated net worth of about $17.7 million.
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Here’s are some investments of Codie Sanchez :-
- Hone Health
- Doola
- Basket
- Shopgenie
- Figure
- SkyFi
- Percent
- Numeral
Codie Sanchez Revenue History and Growth
Codie Sanchez net worth has grown dramatically over time, fueled by her unique focus on acquiring “boring” small businesses and building a media empire.
- By 2014: Estimated net worth of about $5 million, based largely on her early career in finance and journalism.
- 2023: Her net worth climbed to roughly $16 million as she scaled small businesses and launched Contrarian Thinking.
- 2024: Reached an estimated $17.7 million benefiting from established revenue streams and a diversified portfolio.
- 2025: Some sources place her net worth at about $19.5 million reflecting continued growth in her business and media ventures.
Codie Sanchez Keys to Success
Codie Sanchez’s success comes from her unique approach to business and investing. Rather than chasing trendy startups, she focused on buying “boring” but profitable small businesses like laundromats, car washes, and storage units. Her mindset, which she calls Contrarian Thinking, involves looking where others don’t and finding value in overlooked opportunities. Codie also built multiple income streams from business ownership and real estate to online courses, social media, and public speaking. She uses platforms like YouTube and Instagram to share valuable content, build trust, and grow her audience. With strong discipline, continuous learning, and a clear focus on systems that generate long-term income, Codie has turned simple business ideas into a multi-million-dollar empire.
Conclusion
Codie Sanchez is a powerful example of how thinking differently can lead to big success. By focusing on overlooked, everyday businesses and building multiple income streams, she has created a strong and growing empire. Her Contrarian Thinking approach, combined with smart investing, personal branding, and discipline, has helped her stand out in both finance and entrepreneurship. Whether you’re a beginner or an experienced investor, Codie’s journey shows that real wealth can come from simple ideas when you take action and stay consistent.