Citizens of Soil funding news – UK-based Citizens of Soil Raises £1.8 Million in Seed Funding

The company sells premium extra virgin olive oils directly to consumers, sourcing from farmers who practice regenerative farming and focus on supporting underrepresented female farmers. They aim to empower women across the supply chain and prioritize small-batch groves that work in harmony with nature.

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What started as a small project to help family friends in Crete revealed serious problems in the olive oil industry, including mass production, low transparency, underpaid farmers, and poor-quality oils. The founders wanted to cut out the middlemen, support independent producers, and offer fresher, more flavorful olive oil while promoting sustainable farming.

Sarah Vachon, co-founder and CEO of Citizens of Soil, commented: “Shoppers are increasingly looking for high-quality, nutritious food experiences that offer total transparency, and we are committed to bringing the best extra virgin olive oils directly to their kitchens. With the support of our investors, we will continue to scale our impact with small-scale producers, innovate the category, grow our team, and expand internationally to share our passion for premium olive oil and the land it was grown on with an even wider audience.”

Fiona Humphries, Managing Director of FIGR Ventures, added:“The team’s innovative approach, combined with a genuine passion for creating the best-tasting, most sustainably-produced oil sets them apart in a sector currently dominated by mass-produced, blended oils. With this investment, they can scale their business and bring their exceptional products to even more customers.”

This new funding will help Citizens of Soil grow by launching new products, expanding its leadership team, and investing in marketing to boost brand awareness.

About Citizens of Soil

Introducing Citizens of Soil, award-winning extra virgin olive oils from a single estate, made by female farmers across the Mediterranean who use regenerative farming.

These oils are flavorful, sustainable, and nutritious, delivered straight to your door in reusable bottles with refill pouches. They’re available on subscription and fit right through your letterbox.