[Funding alert] Prague-based Choice secures €2.3 million in funding

Reflex Capital and Presto Ventures, two prior investors, participated in the funding round as well. The startup has received funds totaling $4.1 million.

The service will expand to four additional markets in Central and Eastern Europe with the help of the funds, and it will also keep expanding in its current, robust markets, which include Poland, Czechia, Slovakia, Estonia, Latvia, and Ukraine. The company has expanded 300% in the last year and is now active in eight nations.

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Choice is an online B2B subscription-based service that enables any restaurant to set up all required restaurant-related business tools, including applications, online menus with QR payments, table reservations, CRM systems, and much more, on a single platform with shared administration. Furthermore, the platform's integration with well-known POS systems and marketplaces, like Wolt, Bolt, Glovo, Foodora, and Uber Eats, is simple.

Alex Ilyash, CEO and founder of Choice said, “99% of restaurants don’t know their customers. This is a real challenge for restaurant owners because they don’t know who their most loyal guests are, how often they visit the restaurant, what their preferences and allergies are, or how many people stop visiting the restaurant and for what reasons. Choice was created with a mission to help restaurants digitize their customer base and increase customer retention and satisfaction. We can already see the positive impact of this digitization on the development of establishments in various European cities and how it allows us to improve their services,” ./p>

The primary advantage and differentiator of Choice is its ability to integrate all restaurant communication channels into a single platform and client database.

Premysl Rubes, Founding partner of Presto Ventures, the lead investor of the previous Seed round said, “At Presto, we’ve always believed in Alex’s ability to surround himself with brilliant people and lead them to success. On top of that, Alex brings exceptional business acumen and the ability to recruit, nurture, and manage salespeople, even in brand new and challenging markets. Thanks to this, he has propelled Choice to new heights – the company continues to accelerate its growth and is becoming a CEE market star in their sector. We’ll certainly hear a lot more about them,”

Adam Kocik, Managing Partner at J&T Ventures said, “We invested in Choice as we like the company’s excellent operations and strong founder who we believe can deliver on the ambitious vision in the upcoming months. Furthermore, we’re convinced that Choice will win the market as it offers complex products that cover all restaurant needs, compared to competitive products that only focus on certain features. This combination creates a distinguishing USP which makes Choice the number-one choice,”.

About Choice

Choice provides a broad range of services that encompass all the channels a restaurant requires to interact with its patrons: a digital menu, a website for delivery and pickup, bookings for tables, QR code payments, table ordering, and much more.

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