Cataneo acquisition news – Munich-based Cataneo is Acquired by Brand Engagement Network (BEN)

It provides a complete solution for ad sales, inventory management, and campaign optimization. It helps broadcast and entertainment companies improve operations, boost revenue, and engage their audiences better.

Their Mydas platform manages over €5 billion in annual media spending and supports more than 5,000 users and 1,000 media brands across four continents.

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BEN's main products include AI-powered digital assistants and lifelike avatars that create more personal and engaging experiences on websites, mobile apps, and even large kiosks. These safe and smart AI solutions help businesses serve customers better using trusted data from SaaS, private cloud, and on-premises technology.

Paul Chang, Chief Executive Officer of BEN said, "We believe the combination of BEN's safe, intelligent, and scalable Generative AI platform, with Cataneo's Mydas tools, can transform how brands engage with their customers, This acquisition marks a significant step towards the future of interactive advertising, where consumers are not just marketed to, but actively engaged with, leading to more meaningful and enhanced online experiences."

Cataneo's Chief Executive Officer, Renato Rocha Pinto, stated: "We believe combining our technologies will significantly enhance consumer engagement and substantially benefit our global clients."

It will keep serving its current clients on its own but will work closely with BEN to add AI to its processes and improve tools for customers. After the deal is finalized, Cataneo will be a part of BEN and will look to grow in the U.S. and Latin America. Renato Rocha Pinto will remain the CEO of Cataneo.

About Cataneo

Cataneo offers software services for advertising sales, sales control, customer relationship management (CRM), channel management, scheduling, and content management.

About BEN

BEN provides a human-like interface and a safe environment for communication offering solutions to help businesses facing labor and cost challenges while improving customer engagement.