Cassandra.app funding news – Milan-basd Cassandra.app Secures €2 Million in Seed Funding

This new capital will drive Cassandra.app’s international expansion and accelerate the development of its AI-powered Marketing Mix Modeling, integrating Google’s Meridian technology within three months.

The €2 million funding round was led by Italian Founders Fund, with participation from industry-expert investors including PitchDrive (Belgium), Webranking (Italy), Mana Ventures (US), Lorenzo Lato (Italy), and Marco di Pietro (Switzerland).

The capital will be used to further develop the platform, expand the team, and strengthen Cassandra.app’s international presence.

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Positioned as an independent partner for brands, Cassandra.app empowers its collaborations with major platforms and cutting-edge technologies to refine its solutions. By embracing Google’s latest advancements, the company continues to push the boundaries of data-driven advertising optimization.

Founded in 2023 by Gabriele Franco and his team, Cassandra.app has changed the marketing mix modeling industry with sophisticated machine learning algorithms that automatically analyze advertising data, organizing and identifying inefficient budget allocations.

It suggests more effective budget reallocations generating predictive
scenarios to estimate the impact of future campaigns. Their product allowed the company to grow to €1M in Annual Recurring Revenue in 16 months profitably. it’s also recently completed an integration with Meta, becoming a Marketing Mix Modelling partner.

Gabriele Franco, co-founder of Cassandra.app said, "Securing this funding is a major step forward for us, This will enable us to further strengthen our product and accelerate our expansion into key global markets. Our goal is to empower brands with cutting-edge tools for data-driven advertising optimization, and this investment brings us closer to that vision."

Franco said, "The future of marketing can no longer rely on outdated models. Thanks to AI and machine learning, Cassandra.app empowers brands to make data-driven decisions and optimize their budgets with scientific precision. We will be recruiting top talents and accelerating both our technical 12-month roadmap and commercial outreach".

With this new funding, Cassandra.app is poised to strengthen its position in the global AI-based advertising investment optimization sector.

About Cassandra.app

An startup founded in 2023 by Gabriele Franco and his team, specializing in optimizing advertising investments through artificial intelligence. The platform uses machine learning algorithms to improve media mix effectiveness, providing brands and marketers with advanced tools to maximize return on investment (ROI) in a data-driven, scientific manner.

Thanks to its proprietary technology, Cassandra.app eliminates the reliance on outdated models like last-click attribution and third-party cookies, offering an innovative alternative based on AI-enhanced Marketing Mix Modeling and Incrementality Testing.