Buynomics funding news – Cologne-based Buynomics Secures €27.5 Million in Series B Round Funding

The funding round was led by Forestay Capital, with contributions from Anais Ventures, VI Partners, and existing investors like Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.

Dr Sebastian Baier, Co-founder and Managing Director of Buynomics said, “This is a defining moment for Buynomics, This significant investment propels us into the next phase of our evolution, accelerating our expansion into North America and reinforcing our position as the go-to platform for revenue management and optimisation. With this funding, we are set up to scale effectively and continue to deliver value to our partners worldwide.”

Used by major companies like Danone, Unilever, L’Oréal, and Vodafone in over 25 countries, the platform helps increase gross profit by 2-4% and reduces analysis time by up to 80%.

Read also - EcoDataCenter funding news – EcoDataCenter Secures €450 Million in Funding

This method allows businesses to boost revenue, profit, and market position in real-time across different channels, products, and regions.

Jonas Jeandupeux, Principal at Forestay Capital said, “We see immense potential in Buynomics’ AI technology to redefine commercial decision-making, Their data-driven approach is already changing the mindset on how companies optimise revenue and pricing strategies.”

With this new funding, it plans to achieve four main goals:

Speed up global growth: Grow the team in Europe and expand into the U.S. and Asia.

Improve AI features: Make its analytics and decision-making tools even better.

Reach more industries: Expand beyond Consumer Goods and Telco to Retail, Consumer Electronics, and Healthcare.

Improve platform connections: Better integrate with supply chain, finance, and market research systems.

Max Wolff, Managing Director at Insight Partners said, “With this investment, Buynomics is well-positioned to become a leading platform in end-to-end revenue optimisation, We are thrilled to ​continue our support of Buynomics as they expand globally and unlock new opportunities across industries.”

About Buynomics

Buynomics’ AI turns your available data into Virtual Shoppers that accurately mimic real consumer buying behavior. You can use these quick and precise insights to make better decisions on prices, promotions, products, trade terms, and your sales strategy.