Building Trust and Visibility Through Your Business Website

Do you think that you’ve created an online space that looks trustworthy? If the answer is no, or you’re unsure about it, then it’s highly unlikely that you will be capable of attracting and retaining new customers.

Trust and visibility are two elements that pretty much determine the success of your website, and concurrently, your business, in general. Therefore, it simply isn’t enough to have a visually appealing site if it doesn’t exude these two “ingredients”.

If you’d like to uncover the secrets that lead to them, then just cast your eyes on these effective hacks!

Why Are They So Impactful?

In order for you to understand this better, you need to put yourself in the shoes of your customers. Just like them, you probably (at least in most cases) go to the website of a particular store, restaurant, hotel, etc. whenever you’re interested in their products and services.

You do not want to buy anything blindly, but first “check them out” to be certain they are worth your money. If their site is outdated and generally looks bad, then it’s highly unlikely you’ll ever purchase anything from them, right?

That’s precisely what most of your customers do. They do not want to obtain anything from a website that isn’t “convincing” enough when it comes to this. In contrast, visibility means that you and your brand must be present on all kinds of virtual spaces, such as social media platforms, search engines, in order to have a solid online presence. 

The point is that you cannot be one of these things. You need to be both; otherwise, no significant progress can be expected.

The First Steps To Take To Boost Online Visibility & Trust

If you want both of these factors to be “included”, then you need to ensure your website works impeccably. This means that you should mix credibility, clarity, and consistency. It’s all in the details.

For instance, elements like page speed, design, and how your content appears in search results can make or break things, meaning they will determine if the visitor will stay on your site or leave.

These are just some small, yet very effective tweaks. Speaking of tweaks, if you run your website on WordPress, then it’s time to make use of the WordPress settings and take a few easy steps to make sure your website is visible to search engines, and many others that will positively influence the trust and visibility. What’s great about WordPress is that it enables you to customize your site to your heart’s content, without needing to have any tech background.

Privacy Policies Should Be Transparent & Straightforward

People tend to be very skeptical, particularly if they are encountering your site for the first time. Most of them want to know how their personal information is going to be utilized; hence, transparency must be prioritized.

If you want to build trust with your customers through this, then be sure to craft a straightforward privacy policy. That’s a good start, for sure! Make sure to outline what type of data you need, how you store it, and who can access it.

Privacy policy should be user-friendly, without any complicated terms and jargon, because the vast majority of people won’t be able to understand it, and they’ll simply walk away from your website because of this.

Security, Security, Security

If there’s one thing that every person is going to put first, it’s security, because, at the end of the day, no one wants their data to be stolen or jeopardized in any way. If you want to level the security of your site, then start with HTTPS encryption.

Back in the day, this small padlock in the address bar was optional, but that’s no longer the situation because almost every browser will warn users when they are visiting a potentially unsafe website.

And you certainly don’t want it to warn you about your website, right? Consequently, if you want it to be perceived as safe, then you should:

• Be sure that your website, along with all its plugins, is updated
• Have a crystal clear privacy policy (it doesn’t hurt to mention this again)
• Employ strong and complex passwords if you have user accounts to prevent password breaches
• Put visible trust badges if you’re processing payments

Professional Design Is Something That Matters, As Well!

One of the first things that people will notice upon entering your site is its design, of course. You can have the most informative website, if they do not perceive it as professional and aesthetically pleasing, then God knows whether they’ll be interested in what your company has to offer.

If you want it to be credible, then you should focus on creating something that’s clean and trendy. Consider using whitespace and visual hierarchy, because these elements will make your website look properly structured, and, at the same time, easy to navigate, which is something that every user appreciates.

Besides that, you should also make use of interesting logos, colors, and typography on every single page because these are the factors that undoubtedly positively influence trust.

Your Site Should Be Educational, Too!

Truth be told, most websites these days have become extremely promotional, which is partially understandable, but at times, it can be too pushy and “aggressive”. Bear in mind that not everyone loves this (in fact, that’s probably the case with a minority).

Therefore, instead of trying to constantly sell something, it would be much better if you turned this virtual place into a space that’s educational, as well! People love learning something new, so you should:

1. Show them how your product can resolve a specific issue
2. Offer useful tips and tricks
3. Share your expertise

The importance of a business website is frequently understated, which is unfortunate, because it’s so much more than text and images. It’s here to show you and your story, and, simultaneously, help you bond with your consumers.