Bling funding news – Berlin-based Bling Secures $12Million in Series A Equity Round Funding

The financing round is led by US investor Owl Ventures, which is the world's largest VC investor with an EdTech focus with over 2 billion USD in AuM. Owl Ventures has invested in some of the most successful EdTech companies, including MasterClass. In addition to existing investors PEAK and Angel Invest, the Frankfurt-based venture arm of the Commerzbank Group Neosfer is also participating in Bling as a co-investor.

Nils Feigenwinter, co-founder and CEO of Bling said, "Almost 70% of parents in Germany are overwhelmed in their daily lives and risk burnout. With our app, we are taking the pressure off families in the long term: from easy payments and investments, to a task and shopping planner, to family-friendly mobile communications, Within less than two years, 150,000 family members have decided to simplify their everyday lives with family-friendly solutions from Bling. For many, Bling is already the ultimate super app for coordination within the family."

It launched in the summer of 2022 with a pocket money card and accompanying app and used the popular and educational service to develop into a holistic platform for families. In February 2024, it supplemented the contemporary translation of pocket money, easy investing for parents and household and shopping organization with its own family-friendly mobile phone tariffs "Bling Mobile" in cooperation with Deutsche Telekom.

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It always pursues the mission of improving the financial and media literacy of children and families and therefore relies on simple visualizations and educational information in the app. The high number of registrations shows that it is addressing exactly the needs of families in the digital age with this offer: Less than two years after its market launch, it has recorded 150,000 income-relevant family members on the platform.

Ian Chiu, Managing Director of Owl Ventures said, "With an excellent product, an innovative B2B2C platform and strong customer growth, Bling is well positioned to establish itself as the leading family super app in Europe while creating social added value by improving the financial and media literacy of children and young people, We are particularly pleased to establish a long-term partnership with Bling to support families through education and technological innovations."

Neosfer also sees great potential in Bling. Marlon Müller, the responsible investor on behalf of Neosfer, comments: "Bling is showing impressive development and offers a unique platform that is perfectly tailored to the needs of modern families. It's team impresses with its high level of innovation and a deep understanding of its target group. In addition, we see great synergy potential between Bling and Commerzbank, especially in terms of digital financial services for 12 million families in Germany."

Leon Stephan, co-founder and CTO of Bling, comments on the rapid growth: “Bling is built as a platform, which significantly simplifies and accelerates product development. Within less than two years, we have replaced many of the most popular apps for payment, investment, mobile communications, to-dos and shopping management with Bling.”

In addition to well-known institutional investors (General Catalyst/LaFamiglia, PEAK) and renowned business angels (Verena Pausder, Lea-Sophie Cramer, André Schürrle), it has now attracted another large US investor. In total, the family super app has raised over 15 million USD in capital to date.

With the investment from Owl Ventures, it's offering will be further improved and expanded. This includes, among other things, the expansion of the B2B2C platform. Bling already cooperates with numerous B2B2C partners such as Société Générale, Deutsche Telekom and Evergreen, giving its partners unique access to the family target group.

‍About Bling

Bling was founded in Berlin in 2021. The super app for families offers family-friendly digital solutions in the areas of payment, investment and mobile communications.

It's mission is to improve the financial and media literacy of families and therefore relies on simple visualizations and educational information in the app and on social media. Numerous renowned investors such as La Famiglia / General Catalyst, PEAK, Owl Ventures, Verena Pausder, Lea Sophie Cramer and André Schürrle are involved in Bling.