BetterPic Secures USD2.5M In Pre-Seed Round

The funding round was led by MOC Capital and Shilling VC, with participation from Louis Jonckheere, founder of Showpad and CEO of Wintercircus Ghent; Matthias Geeroms of Lighthouse; Joris Van Der Gucht of Ravical; and Severine Nijs from Jackie Lee. BetterPic plans to use the funds to scale its operations and accelerate development efforts.

Read Also - Uk HaloNinjas Receives Investment From Start Something Ventures

“Achieving multi-million dollar revenue without external capital is extremely rare, and it’s a testament to our focus on product-market fit, sustainable growth, and customer obsession,” said Ricardo Ghekiere, Founder and CEO of BetterPic.

“We built BetterPic to be profitable from day one, and now with this investment, we can double down—scaling our new B2B recurring offerings—all while maintaining the strong margins and customer success we’ve demonstrated so far.”

Led by CEO and founder Ricardo Ghekiere, BetterPic provides professional-quality, AI-powered 4K photoshoots, helping users look their best for both personal and professional purposes.

The platform delivers high-quality AI photoshoots in under 60 minutes, starting at $35, saving users time, money, and effort, anytime and anywhere.

"There's a real changing of the guard happening in AI, and it's Europe's time," said Marcin Zabielski from MOC Capital. "The team has a Silicon Valley-level product with European DNA—meaning they've achieved incredible traction with minimal capital. They're tackling a big market with pragmatic innovation.

While US giants build foundational AI models like ChatGPT or Gemini, companies like BetterPic are working towards solving complicated edge cases with tailor-made AI solutions. Allowing people to create professional headshots with just a couple of selfies or generating high-quality product images on real and digital models."

About BetterPic

BetterGroup is a European AI company developing tools for fashion and professional photography. Founded in 2024, it now generates over $3.2M in annualized revenue. Its offerings include BetterPic (AI headshots) and BetterStudio (AI fashion shoots). Headquartered in Belgium, BetterGroup serves a global clientele, emphasizing quality, speed, and scalability.