Belgium’s Rookoo Raises €900K To Streamline The Global Event Industry

The round saw participation from investors including Louis Jonckheere (Wintercircus), Jorn Vanysacker (100In, ex-Henchman), Gilles Mattelin (100In, ex-Henchman & Tout Bien), Jean-Michel Teerlinck (MTM Group, Artion), Stefaan and Bernard Rossel (Bavet, Burney’s, Frans & Bertha), Matthias Stevens (Dynamate), Pieter Vanermen, Gilles Teerlinck, Tanguy Serraes, Anthony De Clerck, Hendrik Isebaert, Louis Mahy, Piet Van Waes, and Olivier Saverys.

The round was also supported by KBC Innovation Banking and PMV, facilitated through a collaboration with The Harbour, a Ghent-based funding agency.

“Event and hospitality teams spend far too much time on admin. We want them to be able to focus again on experience, creativity and hospitality,” says Jeroen Borloo, CEO and co-founder of Rookoo.

In 2025, several European startups in the hospitality and events-tech space have raised new funding rounds.

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Austria’s chatlyn secured €8 million in Series A funding to enhance its AI-driven guest communication system for hotels. The Netherlands-based Toppi raised nearly €1 million to scale its AI tools for restaurants, cafés, bars, and hotels. In the UK, Nory closed a €31 million Series B to advance its AI-based restaurant operations platform.

Meanwhile, Spain’s Amenitiz raised €38.9 million to continue expanding its all-in-one management system for independent hotels.

Together, these companies have raised approximately €78.9 million in new capital for hospitality and operations-focused technology in Europe this year.

“By linking conversations with planning and data, we can not only relieve teams but also help them work smarter,” Borloo explains. “Our digital colleague learns alongside the company and evolves with the needs of the team.”

Founded in 2024, Rookoo automates administrative tasks, streamlines communication, and supports teams with planning and price optimization. By doing so, Rookoo helps organizations save time, work more efficiently, and focus on delivering memorable experiences and exceptional hospitality.

The founders Jeroen Borloo, Anthony Meirlaen, Thibaut Vincent, and Jared Dierickx met while working at Clarabridge and Qualtrics, gaining valuable experience in customer interaction and AI technology.

Rookoo’s digital colleagues automatically organize, categorize, and follow up on requests, turning them into clear action points for the team. This speeds up customer service, improves quote preparation, and minimizes repetitive tasks.

Rookoo is already in use by clients such as Wintercircus Ghent, Tour & Taxis, Brussels Special Venues, SPIN, and The Arena Group.

With the newly raised capital, Rookoo plans to expand its platform further. In addition to intake, categorization, and communication, the company is developing new modules for price optimization and capacity management, as well as offering data-driven insights on conversion, workload, and offerings to enable better planning and informed decision-making.

“From the heart of the Flemish ecosystem, we want to build a sustainable, scalable solution that pushes the global event sector forward,” Borloo says. “The event sector is buzzing with creativity, but also comes with a lot of complexity. With our technology we want to empower teams so they can focus again on what truly matters: creating unforgettable experiences.”

The Ghent-based startup is expanding beyond Belgium, with existing customers in the Netherlands, United Kingdom and United States. The company is set to take its next step with an official launch in the Dutch market at EventSummit.