Funding

Behavio funding news – Behavioural Brand Measurement Tech Company Behavio Secures €2.25 Million in late-Seed Funding

May 20, 2024 | By Team SR

Prague-based Behavioural brand measurement tech company Behavio has secures €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

Prague-based Behavioural brand measurement tech company Behavio has secures €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

SUMMARY

  • Prague-based Behavioural brand measurement tech company Behavio has secures €2.25 million in late-seed funding.
  • This round was led by Amsterdam-based Airbridge Equity Partners.

However, the bulk of their clientele consists of challenger businesses, such as Footshop, Flashscore, or Bonami, who are forging new market niches in the e-commerce, finance, online services, or food and beverage industries.

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Prominent international marketers have also come to trust the organisation, notably Radim Svoboda, a former president of McCann Worldgroup in New York City and a key figure in the development of Samsung's global strategy, who just joined as an executive advisor.

Jiri Boudal, Behavio’s co-founder and CEO: “Our goal is to enable marketers to make truly resonant brand marketing and to prove its business value to the CEO easily. It’s electrifying to see our vision align perfectly with the market needs. According to Boudal, brands don’t have the time or big budgets for old-school, project-based research “that leaves you drowning in endless presentations with few helpful takeaways."

It provides user-friendly, reasonably priced dashboards that quickly indicate which advertising are succeeding and which ones require adjustment, both in terms of individual commercials and the overall health of the business.

Rick van Boekel, co-founder and partner at Airbridge Equity Partners, said:
“Our investment in Behavio isn’t just a financial decision but a belief in their vision to reshape the advertising landscape by making it more effective and actionable.We’ve heard from many customers that they love Behavio for being accurate, fast, easy to integrate, and providing really actionable insight, all at a very appealing price point."

It intends to use the funding to advance the development of its platform. In order to improve data accuracy regarding where and how viewers focus their attention during advertisements, AI will be used. Additionally, an AI chatbot will be added to highlight the most significant findings and insights from the data gathered.

Thus far, Behavio has raised €3.5 million from a number of well-known investors, including ex-Emplifi Nik Pantovic and Airbridge Equity Partners, Presto Ventures, and J&T Ventures.

About Behavio

Behavio, which tracks brands and advertisements across 13 countries in Europe, America, and Asia, was founded in Prague by five insiders in the marketing sector. More than 400 consumer brands and agencies are its partners, including several international giants like Publicis, T-Mobile, and LEGO.

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