Funding

Aufinity Group Funding News- German FinTech Startup Aufinity Group Raises €23Mn Funding

May 21, 2025 | By Kailee Rainse

Cologne-based FinTech startup Aufinity Group, which focuses on payment solutions for the automotive industry, has raised €23 million in Series C funding to support its expansion across Europe and strengthen partnerships with car manufacturers (OEMs).

SUMMARY

  • Cologne-based FinTech startup Aufinity Group, which focuses on payment solutions for the automotive industry, has raised €23 million in Series C funding to support its expansion across Europe and strengthen partnerships with car manufacturers (OEMs).

The funding round was led by BlackFin Capital Partners, with continued support from existing investors PayPal Ventures and Seaya Ventures, who also led last year’s Series B round.

“With this round, we are focusing on accelerating our growth across Europe even further. Through new strategic partnerships with leading OEMs and by continuing our focus on dealerships, we are preparing to redefine the industry standard for the whole of Europe,” explains Lasse Diener, Co-founder and CEO of the Aufinity Group.

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“Our core business in Germany is already solidly positioned. However, the high level of interest from the international market has prompted us to push ahead with our expansion into more countries earlier than planned, which is a great market confirmation for our business and platform,” Diener adds.

“We have been closely monitoring the company for a couple of years already and have been impressed by the execution skills of the team. The success of their recent expansion abroad convinced us to invest in the company to support the European rollout and further enrich the payment orchestration capabilities of Aufinity”, says Maxime Mandin, Managing Director at BlackFin Capital Partners.

In spring 2025, the company opened new offices in Madrid and Rome, each focused on serving its local market.

“Since our initial investment, the team has executed exceptionally – scaling their annualised platform volume and expanding successfully into after-sales, enterprise, and new geographies like Iberia and Italy. Doubling down on our support was a natural next step,” said Alexandros Bottenbruch, Investor with PayPal Ventures.

Aufinity provides car dealers and manufacturers (OEMs) with a digital, customizable platform for managing payments across the entire automotive market—from vehicle sales to after-sales services.

Its streamlined payment system helps speed up transactions, improve cash flow, boost efficiency, and enhance the customer experience.

Aris Xenofontos, Partner at Seaya, adds: “We are excited to continue supporting Lasse, Ulrich, Markus and the team in next phase of the growth of the business. Since our investment, we have been impressed with the team’s ability to capture successfully the strong demand in international markets, such as Spain and Italy.”

About Aufinity Group

Founded in 2018 by Lasse Diener and Ulrich Schmidt, the company focuses on digitizing and automating payment management in the automotive industry. It offers ‘bezahl.de’ for German-speaking markets and ‘Aufinity’ for international customers.

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